I am an innovative and dynamic digital designer of the “less is more” philosophy with over 24 years of corporate and agency experience. Creative conceptualization and deployment of brand identity, digital media design, web development, and e-marketing campaigns. As an avid golfer, the game takes patience, perseverance, dedication and concentration - I apply this as well to all my creative endeavors. Winner of the Long Island Advertising Club’s BOLI Awards and the Sand Dollar Awards of Naples, FL.
experience
Digital and Print creative Designer | Lloyd Staffing & Recruiting | Melville, NY | November 2018-present
• From project management and collaboration, to forward-thinking creative design and brand development of print and digital media.
• Communicate with all involved departments in order to execute jobs and keep on tight deadlines.
• Digital Media design and development including Wordpress, CMS, HTML/CSS, email marketing campaigns and social media.
• Clientele includes 1-800-Flowers, Coach Realtors, NBTY, Americana Manhasset, Lifetime Brands and Black Twig Communications.
• Communicate with all involved departments in order to execute jobs and keep on tight deadlines.
• Digital Media design and development including Wordpress, CMS, HTML/CSS, email marketing campaigns and social media.
• Clientele includes 1-800-Flowers, Coach Realtors, NBTY, Americana Manhasset, Lifetime Brands and Black Twig Communications.
Creative Services Supervisor | Overseas Military Sales Group | Woodbury, NY | March 2018-November 2018
• Lead and direct all creative efforts for the International AutoSource and Military AutoSource corporate entities.
• Supervise a team of designers and digital developers in order to develop creative and effective advertising concepts, from ideation to completion.
• Collaborate with copywriters, management, IT development and executives to solve complex problems with simple solutions.
• Incorporate and explore corporate directives and oversee objections.
• Supervise a team of designers and digital developers in order to develop creative and effective advertising concepts, from ideation to completion.
• Collaborate with copywriters, management, IT development and executives to solve complex problems with simple solutions.
• Incorporate and explore corporate directives and oversee objections.
Creative Project Manager/Digital & Print Design | Northwell Health | Manhasset, NY | July 2011-December 2017
• Manage, design and execute all digital and print media activities for the entire research facility of the health system.
• Ensure goals and objectives of projects are accomplished within defined budget and timeline.
• Collaborate with business stakeholders, corporate marketing team and research staff.
• Lead development of +1,000-page website from initiation through post launch phase.
• Deliver progress reports, requirements and presentations to web team and management.
• Mentor and train employees on brand compliance.
• Ensure goals and objectives of projects are accomplished within defined budget and timeline.
• Collaborate with business stakeholders, corporate marketing team and research staff.
• Lead development of +1,000-page website from initiation through post launch phase.
• Deliver progress reports, requirements and presentations to web team and management.
• Mentor and train employees on brand compliance.
Art Director | Scott Cooper Associates | Melville, NY | June 2001-July 2011
• Liasion between client, account executive, and agency president.
• Manage and coordinate project development within a team of art directors and freelancers.
• Attend creative meetings to develop strategic marketing plans for clients and interpret them for the right communication vehicle.
• Select and supervise vendors and suppliers, as well as final approval of print media.
• Clientele included but not limited to Canon, Samsung and TXU Energy.
• Manage and coordinate project development within a team of art directors and freelancers.
• Attend creative meetings to develop strategic marketing plans for clients and interpret them for the right communication vehicle.
• Select and supervise vendors and suppliers, as well as final approval of print media.
• Clientele included but not limited to Canon, Samsung and TXU Energy.
Art Director | Cooper Leder Marketing, Inc. | Jericho, NY | September 1996-June 2001
• Manage and direct creative department.
• Design and develop websites, corporate identity packages, B2B ads, brochures and catalogues from concept to pre-press completion.
• Create computer-rendered illustrations for print and web.
• Responsible for the networking and maintenance of all Apple Mac stations and for developing electronic clientele database of all files.
• Design and develop websites, corporate identity packages, B2B ads, brochures and catalogues from concept to pre-press completion.
• Create computer-rendered illustrations for print and web.
• Responsible for the networking and maintenance of all Apple Mac stations and for developing electronic clientele database of all files.
Art Director | Doubleday Book and Music Clubs, Inc. | Garden City, NY | June 1991-September 1996
• Effective development and production of the Doubleday Book Club magazine from creative conception to print.
• Interacted with senior management on special projects and new creative ventures.
• Communicated with chief editors, marketing staff, and freelance illustrators.
• Negotiated pre-press color proofings.
• Art direction of photography.
• Interacted with senior management on special projects and new creative ventures.
• Communicated with chief editors, marketing staff, and freelance illustrators.
• Negotiated pre-press color proofings.
• Art direction of photography.
technical skills
professional skills
Adobe InDesign CC
Adobe Photoshop CC
Adobe Illustrator CC
Adobe Animate
Adobe Dreamweaver CC
Adobe Muse CC
Wordpress
HTML5 / CSS3
Microsoft Office
Google Suite
Adobe Photoshop CC
Adobe Illustrator CC
Adobe Animate
Adobe Dreamweaver CC
Adobe Muse CC
Wordpress
HTML5 / CSS3
Microsoft Office
Google Suite
Digital Design & Development
Corporate Brand Identity
Responsive Web Design
Print Design & Execution
Photo Retouching & Correction
Project Management
SEO Development
Email Marketing Campaigns
Content Management Systems
Google Analytics
Corporate Brand Identity
Responsive Web Design
Print Design & Execution
Photo Retouching & Correction
Project Management
SEO Development
Email Marketing Campaigns
Content Management Systems
Google Analytics
Awards
Interests
Long Island Advertising Club’s BOLI Awards
Sand Dollar Awards, Naples, FL.
Sand Dollar Awards, Naples, FL.
Golf, video games, kayaking, people & comedy
education
New York Institute of Technology
Old Westbury, NY 11568
Old Westbury, NY 11568
B.F.A. in Computer Graphic Design
Dean’s List
Dean’s List
Student Government Association, Senator
Member, Guild of Graphic Designers
Member, United Artists
Member, Guild of Graphic Designers
Member, United Artists
Old Dominion University
Norfolk, Virginia 23508
Norfolk, Virginia 23508
Advanced Computer Science
Basic; Computer Organization; Pascal; Assembly
Basic; Computer Organization; Pascal; Assembly